<aside> <img src="/icons/arrow-southeast_lightgray.svg" alt="/icons/arrow-southeast_lightgray.svg" width="40px" /> Welcome to the Azori Studio Brand Kit. This is where you can find all the creative elements for our brand to help remain strong recognition and consistency. You can send this to your team or anyone else that needs the creative assets for Azori.

</aside>

<aside> <img src="/icons/drafts_lightgray.svg" alt="/icons/drafts_lightgray.svg" width="40px" /> The Brand

• Brand Mission

• Brand Overview

</aside>

<aside> <img src="/icons/color-palette_lightgray.svg" alt="/icons/color-palette_lightgray.svg" width="40px" /> Colour Palette

Colour Palette

</aside>

<aside> <img src="/icons/rename_lightgray.svg" alt="/icons/rename_lightgray.svg" width="40px" /> Typography

Primary Font

Your Primary Typeface is predominantly used for titles and headings.

Font Family: Silk Serif Light

Font Style: Light & Light Italic

Font Spacing: -30av (-0.03em)

Link To Font:

https://drive.google.com/drive/folders/16-t9MDiSpRvsPc5L0QPobmDrGYDlfyHt?usp=sharing

Secondary Font

Your Secondary Typeface is predominantly used for paragraph text.

Font Family: Sweet Sans Pro

Font Style: Normal, Italic, Normal Medium, Italic Medium

Paragraph Usage:

Font Spacing: Normal

Eyebrow Usage:

Font Spacing: 150av (0.15em)

Link To Font:

https://drive.google.com/drive/folders/1xYAF4sFrf0q3qeDx9gny9ezM2HXZrvxQ?usp=sharing

Accent Font

Your Accent Typeface is predominantly used as a subtle design feature.

Font Family: Blackstone

Font Style: Regular

Font Spacing: Normal

Link To Font:

https://drive.google.com/drive/folders/1wWL_bZapj9ccnVIvXCDEB1iwx8gOsf11?usp=sharing

</aside>

<aside> <img src="/icons/attachment_lightgray.svg" alt="/icons/attachment_lightgray.svg" width="40px" /> Logo Suite

Logo Guidelines

Primary Logo

This is often the main logo your brand is recognised for. It will usually include your business name, your sub-line if you have one, and your submark.

Secondary Logo

This is similar to the primary logo, and it has the same elements, but it’s often positioned slightly differently to allow for positioning on different shapes.

Wordmark Logo

This is a stripped back version of your primary logo, and it will often just include the business name. It won’t have a sub-line or a submark.

Submark Logo

This is just the image or icon associated with your brand. It wont have your business name or your sub-line. It’s often used for small areas.

Link to Logo Suite:

https://drive.google.com/drive/folders/17zjkSDlyiVMUmd5n5KxMGBYXKVsCsdKK?usp=sharing

</aside>

<aside> <img src="/icons/paint-brush_lightgray.svg" alt="/icons/paint-brush_lightgray.svg" width="40px" /> Creative Assets

</aside>

<aside> <img src="/icons/arrow-southeast_lightgray.svg" alt="/icons/arrow-southeast_lightgray.svg" width="40px" /> Brand Guide Visual:

</aside>

<aside> <img src="/icons/arrow-southeast_lightgray.svg" alt="/icons/arrow-southeast_lightgray.svg" width="40px" /> Brand Messaging:

</aside>